The Winner's Club was a rebranding project that required me to design a logo that would represent the entirety of the brand. This brand isn't like any other brand. Once inducted into The Winner's Club, you'd become a life long member. Like most clubs, they would attend competitions nation wide and compete against other clubs and organizations.

 

I want to design something that would stand out amongst your average "card playing" club. I used black and white with a pop of color to keep the design timeless and clean. I drew the logo then scanned it in, the inspiration for the logo cam from the actual card club symbol. My hand drawn design delivers a striking but modern twist on the original symbol. It appears traditional in style but when applied creatively it becomes visually compelling.